D Baldwin, M Cherry 2020
While current studies on the subject have culminated in mixed results, with one study showing better results for internal coaching (Jones et al., 2016; Jones et al., 2018), and another favoring external coaching (Jones et al., 2018), what is clear is from the literature is that coaching is not a one-size-fits-all approach (Frisch, 2001; Jones et al., 2016; Mukherjee, 2012). Despite a lack of conclusive research, as well as the associated challenges faced by internal coaches, many corporations are proving that internal coaching programs are worth the investment (Bowman, 2016; Gavin, 2018; Machon, 2016). This article will review the expanding use of internal coaches in organizations. In addition, several benefits and challenges associated with this expansion will be identified. Finally, the real-world application of the use of internal coaches is examined to gauge how internal coaching may fit the future of the coaching profession.