B Smith International Journal of Coaching in Organizations 2009
Economic decisions are not only rational. They are emotional and biological as well. Millions of years of evolution and decades of conditioning have hard-wired habitual ways of relating to money and investing. To move from this old Working Strategy to a new Winning Strategy, investors need not have more information, but more awareness, insight and choice. Coaching for increased emotional intelligence allows for mastery of the biases of financial behavior. Financial leaders and intermediaries are facing changes in the industry and the investing public increasingly calls for coaching, stewardship and partnership in the delivery of financial guidance.