L Page International Journal of Coaching in Organizations 2009
Coaching in general and organizational coaching in particular face two related challenges. First, in order to develop beyond a temporary fad or a technique that is absorbed by other fields, coaching must draw on a substantial enough knowledge base to justify its development as a discipline, in the sense of a body of knowledge taught in an academic setting. If this first challenge can be met, there remains a second: the knowledge base must be sufficiently distinct and coherent so that coaching can be considered its own discipline rather than a branch of philosophy, medicine, psychology, psychotherapy, counseling, communications, management theory, or any other. The purpose of this article is to contribute to a dialogue about how to meet those challenges.