J Phillips, P Phillips International Journal of Coaching in Organizations 2005
At first glance, the thought of measuring the ROI in coaching appears to be a novel idea or an impossible mission. Both views are inaccurate. With increased use of executive coaching, many executives are questioning its value, particularly as coaching expenditures grow. Although coaching assignments are planned and executed with good intentions, not all engagements produce the value desired by either the individual being coached (participant) or the sponsor who often pays for it. Measuring return on investment (ROI) in coaching is now used by some organizations – and coaches – to show the value in terms that managers and executives desire and understand. This article describes how the ROI Methodology™, used globally in 40 countries, collects six types of data – including ROI – to show the complete success of coaching.