M Friedman International Journal of Coaching in Organizations 2005
Within each of us there are basic forces that not only form who we are, but also drive us in powerful ways to be who we are. For some, there is ease in naming and identifying those forces. For some the task is less clear and perhaps even a bit uncomfortable. In truth all people have core values and beliefs. These values and beliefs form the basis of choices and decision making. They form the basis for every aspect of our lives. By learning what matters most to ourselves we can better understand and ultimately guide where we intend to go on life’s path; furthermore, as we see what makes us “tick,” we can also discover the special talents and abilities that we possess.